A WOMENSWEAR BRAND FOUNDED ON BOLD GRAPHICS INFUSED WITH SIMPLE MODERNITY
Born in Hong Kong with an international upbringing, Cynthia was first exposed to arts through her studies in graphics design. She then attended the Central Saint Martins College of Arts and Design (CSM) to further pursue her interests. There, she was immersed in a sea of young, talented fashion students whose strong passion and skills inspired her to begin her new journey in fashion.
Beginning afresh in a new field, she devoted her life in learning about fashion and constructing garments. With her enthusiasm and endless hours of work, she graduated from CSM with distinction. Her strong final collection also garnered her the praise of Italian Vogue by naming her as a designer to watch out for and including her in their list of "New Talents".
After working in Alexander McQueen, Vivienne Westwood, Preen by Thornton and Roksanda Illincic, she returned to her hometown, Hong Kong, and worked in I.T. and Lane Crawford, two large scale luxury fashion retailers. However, her ambition remains in the line of fashion design and consequently started her first collection in 2014. The brand takes from her roots and combines both graphics and fashion together to bring boldness and modernity to her first collection.
Xiao Xiao was born in Beijing and moved to UK in 2002. During her earlier studies in fine arts and textiles in high school, she discovered her interest and talents in merging artwork with fashion. For further studies, she attended Central Saint Martins College of Arts and Design (CSM). Encompassed in the great artistic environment, she explored many different ways of expressing her creative ideas through fashion design and eventually resolved to enter the field of knitwear.
After successfully graduating from CSM, with her multicultural background and varied work experience in the UK fashion industry, she decided to move back to China to develop her career. To acquire a deeper understanding of the Chinese fashion market and to prepare herself for the launch of her own label in the future, she worked with local Chinese design company WO square. During her time there, she gained real life experience of the design process from scratch to final production and built up a strong profile of work.